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9781567201178

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.,. this is an interesting, informative book which is well worth reading... -Journal of Business-to-Business Marketing

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JOHN J. McGONAGLE is Managing Partner of The Helicon Group and CAROLYN M. VELLA is Helicon's Founding Partner. Together they have written five books and dozens of articles on CI and related topics. Internationally recognized for their workshops and seminars, they have advised clients on competitive intelligence and related subjects in Europe, Asia, Australia, and North and South America. Their three other Quorum books are, A New Archetype for Competitive Intelligence (1996), Improved Business Planning Using Competitive Intelligence (1988), and Competitive Intelligence in the Computer Age (1987).

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