Overview

Protecting the value of a brand and protecting consumers from substandard, even dangerous, imitations requires every legal weapon available, in the U.S. and internationally. Protecting the Brand: Counterfeiting and Gray Markets is an essential part of that arsenal. A company's brands are often its most valuable assets. They're also a rich target for counterfeiters. With the global value of counterfeit goods estimated at as much as $500-600 billion annually, companies must make a significant effort to combat counterfeiters, gray marketers and cyber squatters.This uniquely valuable treatise is designed to help in-house and outside counsel as well as corporate and marketing executives understand the full scope of the problem and take preventive measures. It also explains, in detail, the strategies available when violations have already occurred. Topics covered include: - Problems caused by counterfeit and gray market goods- Specific industry case studies- Proactive internal procedures to combat counterfeiting and the gray market- Using the Lanham Act to combat gray and counterfeit goods- Trademark infringement and dilution- Copyright piracy enforcement and recent developments- Issues relating to websites- International remedies Protecting the value of a brand and protecting consumers from substandard, even dangerous, imitations requires every legal weapon available, in the U.S. and internationally. Protecting the Brand: Counterfeiting and Gray Markets is an essential part of that arsenal.

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9781588523396

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