Overview

Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda along with an introduction to the tools and concepts used to analyze it. Ideal for Persuasion, Propaganda, or Political Communication courses, it uses examples from ancient times to present day issues to help students understand and analyze propaganda in today′s digital world.

Full Product Details

Author:   Nancy Snow ,  Garth S. Jowett ,  Victoria O′Donnell
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Edition:   8th Revised edition
Weight:   0.750kg
ISBN:  

9781071854365

ISBN 10:   1071854364
Pages:   512
Publication Date:   10 October 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Acknowledgments Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion? Propaganda Defined Jowett and O’Donnell’s Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication Chapter 2: A Model of Propaganda Communication Defined Propaganda and Information Propaganda and Persuasion Persuasion Defined Persuasion Is Transactional Responses to Persuasion Beliefs Values Attitudes Behavior Group Norms Resonance Persuasion Seeks Voluntary Change Misleading and Manipulating an Audience Rhetorical Background and the Ethics of Persuasion Rhetoric and Propaganda Propaganda as a Form of Communication Concealed Purpose Concealed Identity Control of Information Flow The Management of Public Opinion The Manipulation of Behavior The Demagogue/Propagandist Overview of the Book Chapter 3: Propaganda Through the Ages Ancient Greece and Alexander the Great Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War Chapter 4: Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Print Media Movies Oliver Stone’s Untold History of the United States` Hollywood and Washington Nexus Michael Moore and Fahrenheit 9/11 Barbenheimer Radio Current International Radio Propaganda U.S. Government International Broadcasting Radio and TV Marti Television The Nature of Television Television as Propaganda The Emergence of Cable News Advertising: The Ubiquitous Propaganda Institutional Propaganda Digital Advertising The Science of Advertising The Role of Advertising in Persuasion Digital Propaganda Threats: Intentional Mischief and Malice Chapter 5: Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Propaganda in World War I The Aftermath of World War I and the Growing Concern About Propaganda The Social Sciences and the Study of Propaganda Research in Propaganda and Persuasion The Study of Attitudes World War II and Research in Communication The Yale Studies Consistency Theories Theory of Exposure Learning Social Judgment Theory Resistance to Persuasion McGuire’s Model of Persuasion Diffusion of Innovations Recent Research on Attitudes Research on Persuasion and Behavior The Influence of the Media Violence and the Media Cultivation Studies Prosocial Behaviors and Television The Agenda-Setting Function of the Media Uses and Gratifications Theory Uses and Dependency Theory The Internet and Digital Innovations Limitations of Effects Research Cultural Studies Collective Memory Studies Summary Generalizations About Propaganda and Persuasion Effects Chapter 6: Propaganda and Psychological Warfare World War I and the Fear of Propaganda British Propaganda German Propaganda American Propaganda Atrocity Propaganda Reaction to World War I Propaganda The Interwar Years, 1920 to 1939 The Emergence of Communist Propaganda American Isolationism Huey Pierce Long Jr. Fr. Charles Coughlin, SJ The Institute for Propaganda Analysis Hitler and Nazi Propaganda World War II Post–World War II Conflicts The Korean War, 1950 to 1953 The Korean War and the “Brainwashing” Issue The Vietnam War The Gulf of Tonkin Incident “Hearts and Minds”: The Propaganda Campaign The War The Media The 1991 Gulf War: Mobilization of World Public Opinion Using Metaphor and Imagery in the Gulf War The “Nayirah” Incident The Aftermath (2005): The Invasion of Afghanistan and Iraq A Modern World of Propaganda International Sports 2020 Summer Olympics Freedom of Speech and New Technologies The Patriot Act WikiLeaks Negative Counterpropaganda Chapter 7: How to Analyze Propaganda The Ideology and Purpose of the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Predispositions of the Audience: Creating Resonance Source Credibility Opinion Leaders Face-to-Face Contact Group Norms Reward and Punishment Monopoly of the Communication Source Visual Symbols of Power Political Visuals Architectural Visuals Language Usage Music as Propaganda Arousal of Emotions Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation Chapter 8: Propaganda in Action: Four Case Studies Case Study 1: Women and War: Work, Housing, and Childcare The Context, Ideology, and Purpose of the Propaganda Campaign Identification of the Propagandist and the Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Effects and Evaluation Case Study 2: Propaganda and Climate Change The Context, Ideology, and Purpose of the Propaganda Campaign Identification of the Propagandist and Structure of the Propaganda Organization The Target Audience Propaganda Techniques Counterpropaganda Effects and Evaluation Case Study 3: Big Pharma: Marketing Disease and Drugs Ideology and Purpose of the Propaganda Campaign The Context in Which the Propaganda Occurs: The Medicalization of Society Identification of the Propagandist and Structure of the Organizations The Target Audience Media Utilization Techniques Special Techniques to Maximize Effects Television Advertising “Me-Too” Drugs Generic Drugs Clinical Trials Ghostwritten Articles in Medical Journals Pharmaceutical Sales Representatives Opinion Leaders Sponsorship Lobbyists Targeting the News Media Audience Reaction to Various Techniques The Opioid Crisis Counterpropaganda Effects and Evaluation Case Study 4: Pentagon Propaganda The Propagandists The Audience The Various Techniques Employed Counterpropaganda The Consequences Note Chapter 9: How Propaganda Works in Modern Society A Model of the Process of Propaganda Social-Historical Context The Process of Propaganda The Institution Propaganda Agents Media Methods The Social Network The Public Generalizations Appendix 1 Confessions of a Hollywood Propagandist Appendix 2 Jazz Ambassador Dizzy Gillespie References Author Index Subject Index About the Authors

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Author Information

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals. Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.  

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