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Author:   Pier Paolo Pedrini
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367594794

ISBN 10:   036759479
Pages:   226
Publication Date:   30 June 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Introduction 1 Propaganda and Persuasion 2 Persuading for the Great War 3 The Organization of the Persuasive Apparatus 4 Attracting Attention 4.1 Children as decoy 4.2 Beauty as decoy 5 Repeating the Message 6 The Power of Questions 7 The Persuasion of the Source 7.1 The authority of source 7.2 The authority of quotations 8 Unity is Strength 8.1 Silencing the critics 8.2 Origins unite 8.3 The call of the banner 8.4 Other patriotic symbols of unity 9 Target 1: The Home Front 9.1 Out of duty and solidarity 9.2 To educate, inform 9.3 Persuading to invest 9.4 Children and the principle of familiarity 9.5 Women as weapons of persuasion 9.6 Reciprocity. I am fighting for you! 9.6.1 Reciprocity and the strategy of shame 9.6.2 The veterans 9.6.3 The intellectuals 9.6.4 The Afro-Americans 9.6.5 The immigrants 10 Target 2: Men to Enlist 10.1 Follow the example 10.1.1 Follow the example of your ancestors 10.1.2 Follow the example of your countrymen 10.1.3 Follow the example of sportsmen 10.1.4 Follow the example of your friends

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Author Information

Pier Paolo Pedrini teaches Techniques of Persuasion for the Masters Program in Public Management and Policy at the University of Italian Switzerland, Psychology of Communication at the Institute of Continuing Education and at other advanced schools. A researcher at the Ecole Nationale de l’Administration Publique (Université du Québec en Outaouais, Gatineau), he is also an advertising agent and a consultant for marketing and advertising.

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