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Author:   Garth S. Jowett ,  Victoria O′Donnell
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Edition:   5th Revised edition
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.80cm
Weight:   0.570kg
ISBN:  

9781412977821

ISBN 10:   1412977827
Pages:   464
Publication Date:   09 June 2011
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Replaced By:   9781452257532
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Preface to the Fourth Edition Preface to the Fifth Edition Acknowledgments 1. What is Propaganda, and How does it Differ From Persuasion Propaganda Defined Jowett and O’Donnell’s Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication A Model of Propaganda Propaganda and Persuasion Rhetorical Background and the Ethics of Persuasion Propaganda as a Form of Communication 2. Propaganda through the Ages Ancient Greece and Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War 3. Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Advertising: The Ubiquitous Propaganda Propaganda and the Internet: The Power of Rumor 4. Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Research in Propaganda and Persuasion The Influence of the Media Summary 5. Propaganda and Psychological Warfare World War I and the Fear of Propaganda The Interwar Years, 1920 to 1939 World War II Post–World War II Conflicts The 1991 Gulf War: Mobilization of World Public Opinion The Cold War, 1945 to 1998 6. How to Analyze Propaganda The Ideology and Purposeof the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation 7. Propaganda in Action Women and War: Work, Housing, and Child Care Smoking and Health: Corporate Propaganda Versus Public Safety Big Pharma: Marketing Disease and Drugs Pundits for Hire: The Pentagon Propaganda Machine 8. How Propaganda Works in Modern Society A Model of the Process of Propaganda The Process of Propaganda Generalizations References Author Index Subject Index About the Authors

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Author Information

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals. Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.  

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