Overview

Since its creation in 1949, the Council of Europe has concentrated most of its efforts on promoting the protection of human rights. In this field it has proved to be extremely effective, especially during the last six years when it has introduced a number of legal initiatives. The Organisation has launched a range of campaigns to raise public awareness, primarily focusing on the Right to Life but also highlighting the importance of social and cultural rights.By investigating the Council of Europe's most recent public campaigns, this study aims to identify the linguistic and visual means of persuasion used to promote and disseminate human rights protection. The multimodal text analysis highlights the various elements of Promotion, Popularisation, and Pedagogy (the 3 Ps) which subtly overlap, both to raise awareness on human rights issues and promote the Institution itself.This book will be of interest to researchers and students in human rights, linguistics, rhetoric and communication studies.

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9781443849425

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Reviews

Adopting a broadly framed text/discourse analytic approach - which combines elements of rhetoric as well as multimodality - Zollo explores the trajectories of awareness raising via public campaigns, with potential for transparency, intervention and empowerment. Discourses of justice, ethics, morality, responsibility, trust, equality, practical reason, etc. figure prominently in the texts examined. The tensions are evident as multiple audiences are targeted in these campaign materials, but priority rules for assigning weights come to the fore when core principles collide. A discourse of hope remains alive and is in need of sustenance. -Professor Srikant Sarangi, Cardiff University, UK Sole Alba's approach casts an original light on an extremely sensitive subject. Her searching analysis is carried out with great care and attention to detail, and represents a solid foundation for further research studies. -Professor Gabriella Di Martino, University of Naples Federico II, Italy

Adopting a broadly framed text/discourse analytic approach - which combines elements of rhetoric as well as multimodality - Zollo explores the trajectories of awareness raising via public campaigns, with potential for transparency, intervention and empowerment. Discourses of justice, ethics, morality, responsibility, trust, equality, practical reason, etc. figure prominently in the texts examined. The tensions are evident as multiple audiences are targeted in these campaign materials, but priority rules for assigning weights come to the fore when core principles collide. A discourse of hope remains alive and is in need of sustenance. -Professor Srikant Sarangi, Cardiff University, UK Sole Alba's approach casts an original light on an extremely sensitive subject. Her searching analysis is carried out with great care and attention to detail, and represents a solid foundation for further research studies. -Professor Gabriella Di Martino, University of Naples Federico II, Italy

Author Information

Sole Alba Zollo is a Postdoctoral Fellow at the University of Naples Federico II in Italy and an English Teaching Assistant for the Departments of Political Science, Languages and Law. She holds a PhD in English for Special Purposes (ESP) from the University of Naples Federico II. Her research interests include multimodal discourse analysis, ELF in institutional contexts, gender studies, and rhetoric. Evidence of these interests can be found in her publications and her participation in various international interdisciplinary conferences and seminars. She is currently focusing on human rights discourse and on the interaction between words and images in public communication campaigns.

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