Promoting and Marketing Events: Theory and Practice
Author:   Nigel Jackson (University of Plymouth, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415667333


Pages:   260
Publication Date:   14 March 2013
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $110.00 Quantity:  
Add to Cart

Share |

Promoting and Marketing Events: Theory and Practice


Add your own review!

Overview

Full Product Details

Author:   Nigel Jackson (University of Plymouth, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 1.30cm , Length: 24.60cm
Weight:   0.500kg
ISBN:  

9780415667333


ISBN 10:   041566733
Pages:   260
Publication Date:   14 March 2013
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Communication and Persuasion within Events 3. Marketing your Event 4. The Importance of a Marketing Strategy 5. The Event Marketing Mix 6. Understanding the Consumers of your Event 7. Building your Reputation: The Use of Public Relations 8. Gaining Visibility: Marketing Public Relations 9. Using Media Relations 10. Corporate Public Relations: Building your Reputation 11. Promoting your Event Online 12. Conclusion

Reviews

Author Information

Nigel Jackson is Programme Manager in Events Management at the University of Plymouth.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now