Overview
The Chinese hotel industry has started the steepest new hotel development curve the world has ever experienced. By 2039 China is expected to reach 9.1 million hotel rooms, four times its current number. Development on this scale generates specific dynamics and challenges. It will require proven project management approaches that are widely used in other industries to meet these challenges head on and improve the efficiency and effectiveness of opening new hotels on large scale. This book briefly considers published plans for future hotel openings in Greater China to explain the scale of the problem. It analyzes why traditional approaches to opening new hotels do not work efficiently and cannot be scaled, and why project management methodologies are the best way forward. The major part of this book examines modern project management concepts to determine the feasibility of reorganizing a hotel management company and developing a new hotel opening how to guide so that it can use project management to effectively and efficiently open new hotels on large scale. This book is a working document for senior hotel executives involved in new hotel opening projects (who may be new to a high growth region, new to a hotel opening project related position and new to project management).
Full Product Details
Author: Gert Noordzij ,
Rob Hornman ,
Mozhgan Ghassemiazghandi Phd
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 21.60cm
, Height: 1.00cm
, Length: 27.90cm
Weight: 0.445kg
ISBN: 9781545244463
ISBN 10: 1545244464
Publication Date: 22 November 2017
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Language: Persian
Author Information
Gert Noordzij is an international hotelier, Organizational Project Management subject matter expert and doctoral candidate. Gert graduated from Hanze College Hotel Management School, Zwolle, the Netherlands, and holds an MBA from the University of Saint Joseph, Macau with majors in Strategic Management & Marketing and Financial & Business Analysis. He is also a Certified Associate in Project Management (CAPM(R)) of the Project Management Institute and holds a Financial Advisors' International Qualification (FAIQ) from the Chartered Insurance Institute. He has over 20 years professional experience in Greater China and South East Asia and has been involved in opening over 30 new hotels. Gert first started researching hotel opening processes in 2008. His personal objective is to help the hotel industry transform itself and embrace project management as a strategic competence. Gert lives in Macau SAR with his wife, 3 kids, 2 goofy golden retrievers and 1 cat.
