Overview

With the development of information technology in recent years, there is a growing need to merge different technologies and services, to develop products, services and business models that span different industries. Corporations must have processes through which they can access share, and integrate diverse knowledge. In this book, the author proposes a dynamic yet practical method for project leaders to integrate diverse knowledge distributed on projects network to develop new products, services and business models. Case studies on companies such as Vodafone, SHARP, Mitsubishi Electric, Canon, Sony, Matsushita Electric are considered. The book can be used by high-tech organizations from the standpoint of project management or team management for innovation.Contents: Project-Based OrganizationsProject Networks as Marketing Innovation — The Challenge of the Mobile Communications BusinessesBoundary Innovation Through Project Networks — J-Phone and Sharp Take on the Challenge of Camera-Loaded Mobile Phone DevelopmentRadical Innovation Through Integrative Competencies of Project-Based Organization: Case Study of Mitsubishi ElectricBusiness Model Innovation Through Boundary Management: Case Study of PlayStation by SonyBoundaries Synchronization: Case Study of Matsushita Electric and CanonUse of Project Formation to Stimulate Innovation in a Traditional Big Business: Case Study of Communications Businesses in JapanInnovation by Project-Based OrganizationsImplications and ConclusionsReadership: Social scientists studying network theory and social capital, MBA and MOT students, and undergraduate students majoring in business and management.

Full Product Details

9781281120595

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available