Overview

Design is not a matter of taste, it's a business and must be defined on business principles... In this book, the 1st in the progressive design series, I'll define the creative principles for why and how design can transform you as an executive, as an entrepreneur, as a manager or as a designer. Even further, I'll explain how design is a cultural transformation and not a simple change. The progressive design principles can be applied to any organisational structure, from startups to fortune 500 enterprises, from lean and agile techniques to static and rigorous processes. First, your perception and how to communicate. Secondly, your challenges and how to frame them, asking the hard and difficult questions. Thirdly, your achievements for creating resonating and measurable designs, in a search for the true work, your answers. Finally, your management, the product principles and visionary culture, that will support this theory and ideology.

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9781503296145

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Poet & artist by heart, engineer & architect by mind! I'm an industrial & digital service designer, with focus on customer experiences, business insight and cultural management. Creating rich, beautiful and signature experiences, with a unique progressive approach. Design is not a matter of taste, it's a business!

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