Overview

The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.

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9783030607296

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Marta Peris-Ortiz is Professor at Universitat Politècnica de València (Spain). Her current research is focused on the topics of entrepreneurship, innovation, sustainability, corporate social responsibility and education innovation. Patricia Márquez is Dean of the Joan B. Kroc School of Peace Studies at the University of San Diego (USA). Her research centers on the intersection of business and social value creation, with an emphasis on poverty alleviation through market mechanisms. Jaime Alonso Gomez is Professor of Management at the School of Business, University of San Diego (USA). His publications in English and Spanish include books, chapters, and articles in the areas of strategy, family business, entrepreneurship, leadership and international business. Mónica López-Sieben is Dean of the CETYS Graduate School of Business and Professor of Strategy, Business Organization and Leadership at the CETYS University System (Mexico). Dr. López Sieben has written about university continuing education in national and international contexts.

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