Programados Para Resistir: La neurociencia sobre las causas de fracaso del cambio y un nuevo modelo para impulsar el éxito

Author:   Britt Andreatta
Publisher:   7th Mind Publishing
Edition:   2nd ed.
ISBN:  

9798986203553


Pages:   234
Publication Date:   19 November 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Programados Para Resistir: La neurociencia sobre las causas de fracaso del cambio y un nuevo modelo para impulsar el éxito


Overview

La Dra. Britt Andreatta es una líder de pensamiento internacionalmente reconocida, que crea soluciones basadas en la neurociencia para los desafíos actuales. Aprovecha su historial único en liderazgo, neurociencia, psicología y educación para liberar lo mejor en las personas y las organizaciones. Tiene más de 25 años de experiencia en consultoría de ejecutivos de todo tipo de organizaciones. Every year failed change costs billions of dollars. We are biologically wired to resist change: it's the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology and why change fails, despite our best plans. In this fully revised and expanded second edition, Dr. Andreatta synthesizes the latest research into a model for change that harnesses the power of neuroscience and shows you how to thrive and lead through all kinds of change. Whether you are on the leading or receiving end of change, you'll find useful tips and strategies you can implement today. The truth is that change affects us every day, both at work and at home, so I synthesize my research into practical takeaways to use anywhere they're needed. Knowing how we are wired to resist change and, more importantly, how to overcome that resistance to become more adaptive and resilient will serve you throughout your life. This new edition is born from consulting with global organizations on change. It includes several new chapters on the main drivers of changes and pressing issues challenging organizations of all sizes, including technology and artificial intelligence (AI), the growing impact of change fatigue and burnout, the environment and climate change, and shifting workforce demographics pushing organizations to become more purpose-driven. It also includes a greatly expanded section for senior leaders with updated strategies for these modern times. There is new chapter on mergers and acquisitions (M&As) after interviewing several executives who played a central role in some of the biggest deals of the past few years with Nestlé, Microsoft, Amazon, Starbucks, McDonnell Douglas Aerospace, T-Mobile, and Cisco. This 2nd edition is organized into seven sections: We'll begin by understanding what change looks like in today's organizations. Next, we'll dive into the brain science of change and why it drives fear, fatigue, and burnout. Then I'll introduce you to the new Change Quest model that synthesizes all the findings into an effective framework you can apply to changes of all kinds. This section offers tips and strategies for employees to successfully navigate change as well as for managers who are responsible for leading others through change. Then we'll explore the four big drivers of change and how they impact organizations where you work, as well as others you engage with as a customer or community member. This section focuses on several strategies and best practices for executives and senior leaders to prepare you factors that will drive change in your organization for years to come. We'll end with some final thoughts on change, you'll synthesize your learning journeys, and I'll share my acknowledgments as well as the references for every study I mention. Throughout, you will find stories about change, first-person narratives from 20 individuals who represent a wide range of industries, as diverse as finance, manufacturing, hospitality, education, technology, and healthcare. Each person tells their own story of moving through a change journey, some of which were smooth and successful while others were filled with struggle.

Full Product Details

Author:   Britt Andreatta
Publisher:   7th Mind Publishing
Imprint:   7th Mind Publishing
Edition:   2nd ed.
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.318kg
ISBN:  

9798986203553


Pages:   234
Publication Date:   19 November 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Spanish

Table of Contents

Reviews

""Ilustrado con ejemplos de vida reales y evidencias de renombrados académicos y profesionales, Programados para resistir proporciona nuevas ideas sobre porqué los esfuerzos de cambio a menudo fracasan y lo más importante cómo podemos tener éxito ante ellos. La nueva edición incluye temas como la IA, los cambios en la fuerza laboral y contiene estrategias actualizadas para los líderes de hoy"". Barry Posner, PhD, autor del bestseller internacional, El desafío del liderazgo ""Realizar un simple cambio en nuestro comportamiento puede ser la diferencia entre éxito y fracaso, pero a menudo nos ponemos en nuestra posición predeterminada y no sabemos por qué. La Dra. Andreatta desbloquea el rompecabezas y nos guía con pasos científicamente probados para ayudarnos a cambiar a resultados positivos, cada vez que asumimos un nuevo objetivo. En esta nueva edición, las historias personales de diversas fuentes me ayudaron a no estar solo en mi lucha con el cambio, dándome la confianza para aceptar lo que se avecina"". Jacqui Burge, fundadora y presidente, Desk Yogi ""Después de leer Programados para resistir, traje a la Dra. Andreatta para que nos ayudara a lanzar una importante iniciativa de cambio. Su investigación creó los momentos ""¡ajá!"" que nuestro equipo necesitaba y desplegamos las estrategias con grandes resultados. Sigo usando su trabajo semanalmente en mi papel de líder organizacional, mentor y compañero colaborativo"". Forest Key, vicepresidente de asociaciones globales, Code.org ""De lectura obligatoria para líderes de negocios y los profesionales de RR.HH. En este constante y cambiante mundo, es crítico encontrar estrategias de liderazgo que aborden el lado humano del cambio. La Dra. Andreatta ofrece una mirada fresca a la naturaleza de la resistencia, con un claro camino para superarlo. Las mejores prácticas para fusiones y adquisiciones son especialmente inspiradoras. No pude dejar de leerlo"". Erin Earle, vicepresidente de RR.HH. globales, Splunk


Author Information

La Dra. Britt Andreatta es una líder de pensamiento internacionalmente reconocida, que crea soluciones basadas en la neurociencia para los desafíos actuales. Aprovecha su historial único en liderazgo, neurociencia, psicología y educación para liberar lo mejor en las personas y las organizaciones. Tiene más de 25 años de experiencia en consultoría de ejecutivos de todo tipo de organizaciones. Para conocer más visita www.BrittAndreatta.com

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