Profitable Strategies for Bottom Markets
Author:   William K Torres
Publisher:   William K. Torres
ISBN:  

9782527639444


Pages:   164
Publication Date:   26 March 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Profitable Strategies for Bottom Markets


Overview

The purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing strategies for diverse consumer segments; optimizing product packaging to balance affordability and quality; and adapting business practices to volatile market conditions.

Full Product Details

Author:   William K Torres
Publisher:   William K. Torres
Imprint:   William K. Torres
Dimensions:   Width: 15.20cm , Height: 0.90cm , Length: 22.90cm
Weight:   0.227kg
ISBN:  

9782527639444


ISBN 10:   2527639445
Pages:   164
Publication Date:   26 March 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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