Overview

Many businesses lose money on Google Ads. Others, in the same market, run profitable campaigns year after year. What's the difference? That's what this book is about. It's for business owners. It's written in plain English. It doesn't have any technical jargon, short-lived hacks or perishable strategies. Instead it covers the timeless principles that have helped my clients advertise profitably since 2008. In it you'll learn that Google Ads doesn't succeed unless it's part of a working system. I'll show you what that system is and how to assemble it. You'll also learn how to make Google Ads more profitable by improving the areas you control: * Converting more website visitors into leads. * Attracting better-quality leads. * Turning more leads into customers. * Keeping your ads aligned with your business goals. Pete Bowen has helped businesses generate more than two million leads through Google Ads. He began teaching small business owners how to advertise online in 2008. Today, he helps businesses of all sizes turn paid clicks into real customers. Pete lives in Gran Canaria where he starts as many days as possible surfing in the Atlantic.

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9781919365107

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