Overview

If you’ve learned how to build an email list, create a social media calendar, host webinars, or build out a sales funnel, then the four profit pillars can help you to successfully manage the financial side of your online business. Online entrepreneurs regularly feel stressed, ashamed, or frustrated about the financial side of their businesses because their accountants, bookkeepers, and business coaches can’t give them the answers to the money questions they struggle with, such as: How should I pay myself? How profitable should my business be? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organised? How much can I afford to pay myself? How do I use my numbers to make better financial decisions? Profit Pillars outlines step-by-step guidance in response to these questions so even the most creative and visionary online business owners can learn how to better manage the flow of money in and out of their businesses.

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9781637745670

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Author Information

Parker Stevenson is a co-owner and the CEO of Evolved Finance, a unique accounting firm that offers bookkeeping, tax planning, and tax preparation services for online business owners. His journey into finance and authorship has been a strange one. After graduating from Loyola Marymount University with a business degree in 2004, Parker chased his dream of being a professional musician while also working for an automotive consulting firm in Los Angeles. After his band broke up, he moved back to his home city of San Diego where he began his corporate career at adidas America in their golf division. He would eventually become the Global Commercial Footwear Manager for adidas Golf, only to leave his position in 2014 to help his now business partner, Corey Whitaker, to grow Evolved Finance. Due to his years of financial experience in the online space, Parker has coached and advised hundreds of online businesses, including some of the most well-known online entrepreneurs in the industry. He has also done workshops and given talks to thousands of online business owners all across the world.

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