Overview

These Smarter Starter(R) books are based on years of academic research and present basic concepts in a simple framework that supports comprehension without distracting fluff. The basic principle of these books is we present a primary fact in conjunction with appropriate secondary facts to help your baby to build their capacity to learn in a fun, engaging, and memorable way. Our goal is for the Baby Basics books to become treasured additions to your baby's book collection. Smarter Starter(R) products are available in both physical and digital forms including paperbacks, eBooks, workbooks, videos, and products.GIVING BACK: We donate 10% of our annual net profits globally to women & children centers in need.AUTHORS: William (Professor Bill) Szaroletta, PE is an award-winning university professor and innovation expert with multiple patents. He developed these books for his children because he wasn't satisfied with the baby books that were available then. Now that Professor Bill has grandchildren, he was encouraged by his children to publish these books so children world-wide could benefit like they felt they did from their treasured baby books. Professor Bill is Co-Founder and Chief Innovation Officer.Susanna (Anna) Szaroletta Kuuttila, MBA, RPA was the initial user of these books which helped develop her love of learning and laid a foundation for her academic success. Anna was instrumental in getting her Dad (Professor Bill) to dust off his early Smarter Starter material. Armed with her engineering degree (awarded at age 19 while also playing college tennis), her MBA, and her Registered Patent Agent certification, Anna is Co-Founder, President, and Chief Executive Officer.

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