Overview

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Full Product Details

Author:   Richard Harrington ,  Mark Weiser
Publisher:   Taylor & Francis Ltd
Imprint:   Focal Press
Dimensions:   Width: 18.90cm , Height: 1.80cm , Length: 25.20cm
Weight:   0.771kg
ISBN:  

9780240815091

ISBN 10:   0240815092
Pages:   292
Publication Date:   23 November 2010
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Replaced By:   9781138930957
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video

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Author Information

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management. Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

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