Overview

Sales copy matters more than you might think. At some point in the process of publishing your book, you'll need to turn your attention to sales copy. This is the copy that you see as part of a book's description when shopping online or on a book's dust jacket (if hardcover) or back panel (if paperback). Writing sales copy takes a different mind-set than writing fiction or most forms of nonfiction. This book takes you on that journey. Learn: -How experts leverage front and backmatter -Which part of the brain makes decisions, and how to speak to it -The art of using neuroscience to persuade -Why old marketing tactics are dying -How, and where, to use cutting-edge sales copy that works in the digital age

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