Overview

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field. Through real-world case studies and scenarios, Professional Communication explores key themes of technological disruption, industrial convergence, and the future of professional communication across increasingly complex platform ecosystems. It highlights the critical skills, core competencies, and ethical considerations necessary to navigate the evolving landscape and prepare students for diverse professional communication roles. As well as discussions on crucial ethical and cultural considerations in professional communication, the collection includes strategies for engaging diverse audiences and stakeholders. Showcasing practical guides for building effective communication strategies, the collection offers insights into trends in the field, the necessary skills for ever-changing roles in professional communication, and the increasing importance of fostering social good. The collection is divided into four major thematic sections, each of which details the increasingly blurred boundaries, convergence, and hybridisation of existing professional communication industries and disciplines. Reflecting the ever-changing nature of contemporary professional communication, the collection’s modular structure caters to students and emerging professionals across a range of disciplines, fields, and roles, providing a flexible resource for excelling in today’s and tomorrow’s evolving professional communication landscape.

Full Product Details

Author:   Glen Donnar ,  Lukas Parker (RMIT University, AUS)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032770895

ISBN 10:   1032770899
Pages:   328
Publication Date:   08 May 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Section 1: Professional Communication Landscapes and Foundations Chapter 1: Professional Communication: Influencing, Engaging and Transforming in an Era of Disruption Glen Donnar & Lukas Parker Chapter 2: Transformations in Communication and Media in the Digital Era Nguyen Thang Van Long Chapter 3: Digital Communication Platforms Rowan Wilken & Scott Brook Chapter 4: Digital Audiences and Analytics Edward Hurcombe Chapter 5: Visual Communication TJ Thomson Chapter 6: Professional Communication and Ethics Jay Daniel Thompson Section 2: Strategy and Stakeholders Chapter 7: Strategy, Planning and Evaluation David Micallef Chapter 8: Bridging Strategy and Society: Issue Arenas in Strategic Communication Jeroen Jonkman & Christian Burgers Chapter 9: Issues, Risks, and Crisis Communication in the Age of 'Permacrisis' Mai Anh Doan Chapter 10: Client Management: Mind the Gap Linda Brennan & David Micallef Chapter 11: Stakeholder and Community Engagement Michaela Jackson Chapter 12: Political Communication: Practices, Professionals, and Perspectives Ella Chorazy Chapter 13: Strategic Relationship Building in Professional Communication Kim Burley Chapter 14: Intercultural Communication Competence in Teams Marcella A. LaFever Section 3: Influencing and Engaging Chapter 15: People and Persuasion Shima Saniei & Lukas Parker Chapter 16: Changing Attitudes and Understanding Hue Duong & Mor Yachin Chapter 17: Motivating Action and Changing Behaviour Diem-Trang Vo, Justin Battin & Nguyen Thang Van Long Chapter 18: Effectively Engaging Consumers with Marketing Micro-Narratives Syarifah Nurleyana Wafa, Rabiah Adawiah Abu Seman & Nurzihan Hassim Chapter 19: Visual Elements in Science and Environmental Communication Allyson Crimp & Jenny A. Robinson Chapter 20: Health Communication Linda Brennan & Eva L. Jenkins Chapter 21: Objectively Speaking: Journalism's Changing Voice Online and in Social Media Diana Bossio Section 4: Transforming Professional Communication Futures Chapter 22: Advancing Disability Inclusion in Organisational Communication: A Rationale for Collective Access Ashleigh Haw Chapter 23: Participatory Communication and Development for Social Change: Insights from African Approaches Eliza Govender & Emmanuel Essel Chapter 24: Integrating Indigenous Practices: The Value of Indigenous Methodologies in Communication Maria Stratford & Mona Chatskin Chapter 25: Automated Media and the Technologies of the Platform Economy Dang Nguyen Chapter 26: Locating Creativity and Professional Communications in the AI era Iain MacRury Chapter 27: Creativity in Professional Communication and the Cultural and Creative Industries Julie Bilby

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Author Information

Glen Donnar is a Senior Lecturer in Professional Communication at RMIT University, Melbourne, Australia. He is the co-editor of Asian Celebrity Cultures in the Digital Age (2025) and author of Troubling Masculinities: Terror, Gender, and Monstrous Others in American Film Post-9/11 (2020). Lukas Parker is a Professor in the School of Media and Communication at RMIT University, Australia, where he leads the Communication and Social Change Co-Lab (3C). His social marketing and behaviour change research focuses on health and sustainability issues.

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