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OverviewJoin digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century. This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales. Full Product DetailsAuthor: Robert J PhillipsPublisher: Emerging Technology Networks Imprint: Emerging Technology Networks Dimensions: Width: 14.80cm , Height: 1.70cm , Length: 21.00cm Weight: 0.381kg ISBN: 9780648277507ISBN 10: 064827750 Pages: 318 Publication Date: 28 February 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationRobert J Phillips has 15+ years leadership experience at CEO and Executive-level. The digital media businesses and/or products envisaged, developed, delivered and then managed have generated more than $130 million in profit, with exceptional margins for a variety of large >$2 Billion media conglomerates listed on the LSE and exciting start-up, or early-stage companies in London, San Francisco and Melbourne. Tab Content 6Author Website:Countries AvailableAll regions |
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