Overview

Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Managing Existing Products is designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward.  Product Management: Managing Existing Products begins with questions, about existing products, that product people need to be able to answer. It then goes through activities for creating a cadence for developing, optimising and executing strategies to move existing products forward - including objective setting, strategic roadmaps, iterative delivery and much more.  This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.

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9781838592738

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Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses including Barclays, BT, 02, Sky & Thomson Reuters. He has worked across all stages of the product life cycle using a range of techniques to understand customer needs and deliver products.

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