Overview

This book reframes modern marketing as a growth system rather than a series of campaigns. The book explores the shift from traditional, linear marketing models to product-led and AI-enabled approaches, showing how value creation, customer experience, and data intelligence now sit at the center of sustainable growth. By blending established marketing theory with contemporary practices such as product-led growth, AI readiness, and global market localization, it offers practical frameworks that help marketers align strategy, product design, and execution. Designed for marketing leaders, product managers, and ambitious professionals, the book positions the modern marketer as an architect of growth, one who balances technology with judgement, innovation with ethics, and global scale with local relevance.

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9786209577178

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