Product Innovation in the Global Fashion Industry
Author:   Byoungho Jin ,  Elena Cedrola
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2018
ISBN:  

9781349706433


Pages:   145
Publication Date:   12 December 2018
Format:   Paperback
Availability:   In Print   Availability explained
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Product Innovation in the Global Fashion Industry


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Overview

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Full Product Details

Author:   Byoungho Jin ,  Elena Cedrola
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Pivot
Edition:   1st ed. 2018
ISBN:  

9781349706433


ISBN 10:   1349706434
Pages:   145
Publication Date:   12 December 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Product Innovation: Core to Continued Success 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation 3. The Geox: The Shoe that Breathes 4. Nike: An Innovation Journey 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

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Author Information

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.

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