Overview

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Full Product Details

Author:   Udo Koppelmann ,  A. Lüders
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   Softcover reprint of hardcover 1st ed. 1998
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783642084133

ISBN 10:   3642084133
Pages:   184
Publication Date:   03 December 2010
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Problems: Corporate Problems. Procurement Problems.- The Vision: The Theory. Consequences of the Vision.- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions.- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.

Reviews

""Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful"" Supply Management

Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful Supply Management

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