Overview
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Full Product Details
Author: Houcine Berbou ,
Aziz Fassouane ,
Mustapha Belaissaoui
Publisher: Cambridge Scholars Publishing
Imprint: Cambridge Scholars Publishing
Edition: Unabridged edition
ISBN: 9781527544499
ISBN 10: 1527544494
Pages: 657
Publication Date: 21 April 2020
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Lahoucine Berbou is a Professor of Marketing and Management at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Do Relationships Matter in Export Performance Enhancement? Evidences from Moroccan SMEs” in Chinese Business Review (2012).Aziz Fassouane is Director of the Research Center in Economics and Management and of the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Activity of Haliscosamine against Fusarium oxysporum f. sp. melonis: in vitro and in vivo analysis” in SpringerPlus (2015).Bouchaib Mokhtari is Professor of Economics at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “The Phenomenon of High Growth SMEs (Gazelles): A Systemic Review of Literature and Implications of Further Research” in International Journal of Economics and Strategic Management of Business Process.Mustapha Belaissaoui is a Professor of Computer Science at Hassan Premier University of Settat, Morocco, and President of the Moroccan Association of Free Software (AMP2L). His research interests are combinatorial optimization, artificial intelligence and information systems. He is the author and co-author of more than 70 papers, including journal articles, book chapters and books.Fatima Ezzahra Siragi is a PhD candidate and member of the Research Laboratory in Marketing, Management and Communication at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. Her publications include “La marque employeur comme déterminant de choix des entreprises par les chercheurs d’emploi de la génération Y - Cas du Maroc” in International Journal of Business and Economic Strategy.
