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9780919852754

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The strengths of this book are its corporate and national focus and its extensive case studies. Proactive Media Relations is a quick read and will be of use to the first-time practitioner trying to work effectively with the media, as well as veterans who need a handy reference. Students and teachers will also find it of value. --from the Foreword by William Wray Carney [The] book is an outstanding collection of good practices, a real toolbox, to allow young PR practitioners as well as those who are more experienced to work efficiently, intelligently and respectfully with journalists. --from the Introduction by Daniel Granger

"""The strengths of this book are its corporate and national focus and its extensive case studies. Proactive Media Relations is a quick read and will be of use to the first-time practitioner trying to work effectively with the media, as well as veterans who need a handy reference. Students and teachers will also find it of value."" --from the Foreword by William Wray Carney ""[The] book is an outstanding collection of good practices, a real toolbox, to allow young PR practitioners as well as those who are more experienced to work efficiently, intelligently and respectfully with journalists."" --from the Introduction by Daniel Granger"

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"Mark Hunter LaVigne, MA, APR FCPRS, knows both sides of the ""media fence,"" having worked as a journalist and, since 1990, in a variety of roles in public relations. He is an award-winning, accredited member (APR) of the Canadian Public Relations Society (CPRS), a member of the College of Fellows, regularly speaks at conferences and workshops, and has taught at Ryerson University, Western University, Seneca at York, Centennial College and Humber College."

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