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OverviewFull Product DetailsAuthor: William M. IvinsPublisher: MIT Press Ltd Imprint: MIT Press Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.499kg ISBN: 9780262590020ISBN 10: 0262590026 Pages: 190 Publication Date: 15 July 1969 Recommended Age: From 18 years Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Inactive Availability: In Print ![]() Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsThis is the first book that unequivocally declares and historically supports the dignity, the force, and the validity of the printed picture as a basic form of communication in all forms of the repeatable image, whether woodcut, photograph or photographic reproduction. Distinguished by wit and forthrightness, it is a lively illustrated survey of the search for methods of reproduction to give the visual image the flexibility that the language of words achieved through the printer's press... Rarely does a technical work have authority coupled with imagination and readibility. Mr. Ivins' book exhibits both these qualities. Through the deeply sensitive pen of this scholar the visual image joins the sight and sound of words to take a place in the stream of human communication. Romana Javitz Picturescope This is the first book that unequivocally declares and historically supports the dignity, the force, and the validity of the printed picture as a basic form of communication in all forms of the repeatable image, whether woodcut, photograph or photographic reproduction. Distinguished by wit and forthrightness, it is a lively illustrated survey of the search for methods of reproduction to give the visual image the flexibility that the language of words achieved through the printer's press... Rarely does a technical work have authority coupled with imagination and readibility. Mr. Ivins' book exhibits both these qualities. Through the deeply sensitive pen of this scholar the visual image joins the sight and sound of words to take a place in the stream of human communication. -- Romana Javitz, Picturescope William Ivins has made a more thorough analysis of the esthetic effects of prints and typography on our human habits of perception than anybody else... He not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience in print culture, and the relegation of auditory and other sensuous complexity to the background. --Marshall McLuhan Author InformationTab Content 6Author Website:Countries AvailableAll regions |