Prints and Visual Communication

Author:   William M. Ivins
Publisher:   MIT Press Ltd
ISBN:  

9780262590020


Pages:   190
Publication Date:   15 July 1969
Recommended Age:   From 18 years
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Prints and Visual Communication


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Full Product Details

Author:   William M. Ivins
Publisher:   MIT Press Ltd
Imprint:   MIT Press
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.499kg
ISBN:  

9780262590020


ISBN 10:   0262590026
Pages:   190
Publication Date:   15 July 1969
Recommended Age:   From 18 years
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Inactive
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

This is the first book that unequivocally declares and historically supports the dignity, the force, and the validity of the printed picture as a basic form of communication in all forms of the repeatable image, whether woodcut, photograph or photographic reproduction. Distinguished by wit and forthrightness, it is a lively illustrated survey of the search for methods of reproduction to give the visual image the flexibility that the language of words achieved through the printer's press... Rarely does a technical work have authority coupled with imagination and readibility. Mr. Ivins' book exhibits both these qualities. Through the deeply sensitive pen of this scholar the visual image joins the sight and sound of words to take a place in the stream of human communication. Romana Javitz Picturescope


This is the first book that unequivocally declares and historically supports the dignity, the force, and the validity of the printed picture as a basic form of communication in all forms of the repeatable image, whether woodcut, photograph or photographic reproduction. Distinguished by wit and forthrightness, it is a lively illustrated survey of the search for methods of reproduction to give the visual image the flexibility that the language of words achieved through the printer's press... Rarely does a technical work have authority coupled with imagination and readibility. Mr. Ivins' book exhibits both these qualities. Through the deeply sensitive pen of this scholar the visual image joins the sight and sound of words to take a place in the stream of human communication. -- Romana Javitz, Picturescope William Ivins has made a more thorough analysis of the esthetic effects of prints and typography on our human habits of perception than anybody else... He not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience in print culture, and the relegation of auditory and other sensuous complexity to the background. --Marshall McLuhan


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