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9780367432478

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Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practice. It emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators. -Frauke Hachtmann, University of Nebraska-Lincoln

Author Information

Derina Holtzhausen is Professor and Dean of the College of Fine Arts & Communication at Lamar University, USA. Jami A. Fullerton is Professor in the School of Global Studies and Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University, USA. Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences and Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA. Danny Shipka was Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.

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