Principles of Strategic Communication
Author:   Derina Holtzhausen ,  Jami Fullerton ,  Bobbi Kay Lewis ,  Danny Shipka
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367426316


Pages:   342
Publication Date:   09 July 2021
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Principles of Strategic Communication


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Full Product Details

Author:   Derina Holtzhausen ,  Jami Fullerton ,  Bobbi Kay Lewis ,  Danny Shipka
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.020kg
ISBN:  

9780367426316


ISBN 10:   0367426315
Pages:   342
Publication Date:   09 July 2021
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction to the Theory of Strategic Communication 2. Careers in Strategic Communication 3. The Concept of Strategy 4. The Three Management Levels of Strategic Communication 5. Ethics and Societal Issues 6. Research 7. Strategic Communication Planning 8. Stakeholders 9. Message Tactics 10. Traditional Media 11. Evolving Media 12. Branding 13. Strategic Communication Campaigns

Reviews

Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practice. It emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators. -Frauke Hachtmann, University of Nebraska-Lincoln


Author Information

Derina Holtzhausen is Professor and Dean of the College of Fine Arts & Communication at Lamar University, USA. Jami A. Fullerton is Professor in the School of Global Studies and Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University, USA. Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences and Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA. Danny Shipka was Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.

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