Principles of Pricing
Author:   Professor Rakesh Vohra (Northwestern University, Illinois) ,  Professor Lakshman Krishnamurthi (Northwestern University, Illinois)
Publisher:   Cambridge University Press
ISBN:  

9781280879050


Pages:   256
Publication Date:   04 July 2012
Format:   Undefined
Availability:   Available To Order   Availability explained
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Principles of Pricing


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Overview

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Full Product Details

Author:   Professor Rakesh Vohra (Northwestern University, Illinois) ,  Professor Lakshman Krishnamurthi (Northwestern University, Illinois)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
ISBN:  

9781280879050


ISBN 10:   128087905
Pages:   256
Publication Date:   04 July 2012
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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