Principles of Marketing
Author:   N Sumathi
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786208119744


Pages:   172
Publication Date:   24 July 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Principles of Marketing


Overview

This book entitled Principles of Marketing has been written as per the syllabus of Bharathiar University for B.Com students. The book provides a complete coverage of contemporary topics such as Meaning of Market and Marketing, Modern Marketing Concepts, Market forecasting and Market Research, Marketing information System, Product Planning, Product Development, Branding, Pricing system, Promotional activities, Management of Physical distribution. Therefore I have made a humble attempt to write this book in the most comprehensive manner to suit the needs of the students pursuing their graduation in Commerce.

Full Product Details

Author:   N Sumathi
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.236kg
ISBN:  

9786208119744


ISBN 10:   620811974
Pages:   172
Publication Date:   24 July 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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