Overview

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: - How to apply a strong, simple, and minimal design aesthetic to logo design - Why gridding is important, and understanding the golden ratio and when to use it - How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator - Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Full Product Details

Author:   George Bokhua
Publisher:   Quarto Publishing Group USA Inc
Imprint:   Rockport Publishers Inc.
Weight:   0.889kg
ISBN:  

9780760376515

ISBN 10:   0760376514
Pages:   224
Publication Date:   02 August 2022
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface Chapter 1  General Concepts Are Logos Just Logos? 1.618033 Rule or No Rule? Less is More? Modernism in Design Chapter 2 Types of Logo Designs Pictorial Marks Letterforms Abstract Marks Wordmarks Monograms Negative Space Marks Logo System Pictograms Patterns as Identity Elements Chapter 3 Visual Matters Gradients Color Gradiation Simplified Shade Gradiation with Strokes Light and Shading Shading of Hemisphere Light and Shading on Simple Marks Chiaroscuro in Logo Design Logo Visibility Graphic Device Black on White vs. White on Black Same-sized Look Bone Effect Bone Effect in Logo Design Overshoot Balancing Visual Paradoxes Types of Visual Paradoxes Impossible Figures Impossible Figures and Logo Design Motion-Illusion Ambiguous Forms Symmetry vs. Asymmetry Solid vs. Line Sharp vs. Round Pattern as a Design Element Dimension Dialectical Approach Composition Experimentation and Accidents Copying vs. Imitation Client Relations Real-life Objects as Aids Chapter 4 Design Process Concepting Mood Boarding Sketching The Initial Stage The Refinement Stage The Fine-Tuning Stage Execution Gridding Gridding Complex Forms Type Lockup Chapter 5 Presentation Brand Guidelines Logo Uses Guidelines Primary Colors and Secondary Colors Typography Grids Graphic Devices Stationary Pricing Design Studio About the Author Acknowledgements Index  

Reviews

Author Information

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

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