Principles of International Marketing
Author:   Julia Spencer (Lecturer in International Marketing)
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780631192510


Pages:   208
Publication Date:   13 June 1994
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Principles of International Marketing


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Overview

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Full Product Details

Author:   Julia Spencer (Lecturer in International Marketing)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.50cm , Height: 1.70cm , Length: 22.70cm
Weight:   0.312kg
ISBN:  

9780631192510


ISBN 10:   0631192514
Pages:   208
Publication Date:   13 June 1994
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Julia Spencer lectures widely on International Marketing.

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