Overview

Principles of Floral Design introduces the theory and hands-on skills required to begin a career as a floral designer. This beautiful, heavily-illustrated textbook features over 1200 color images, including flowers, foliage, dried materials, and potted plants, to engage students and help with identification. The text begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. 75 Step-by-Step Procedures, featuring new illustrations, in-depth instructions, lists of materials needed, and alternate floral materials, help new instructors and students learn proper design. Twenty new Career Connections feature interviews of professionals from all areas of the industry who share their professional journeys and offer advice to students entering the profession. The text is designed to be used in both floral design and agriculture programs, and the student projects at the end of each chapter provide ideas for SAEs.

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Authors Pat Diehl Scace and James DelPrince are ardent professionals dedicated to their profession and eager to help students prepare for their future careers in the industry. Pat Diehl Scace currently serves as the Floral Display Supervisor for the Missouri Botanical Garden in St. Louis, Missouri. Pat earned her bachelor's degree in landscape architecture from the University of Illinois in Urbana-Champaign and attended the American Floral Art School in Chicago, Illinois. She has taught Advanced Floral Design at Southwestern Illinois College in Belleville, Illinois; presented for various organizations, including state florists' associations, wholesale florists, and garden clubs; and received the Designer of the Year award from the Illinois State Florists' Association. A Laureate Member of the American Institute of Floral Designers, Pat has authored and coauthored several books, including The Floral Artist's Guide: A Reference to Cut Flowers and Foliages and The AIFD Guide to Floral Design. Pat grew up in the floral industry as part of the third generation to work as florists at Diehl Florist, Inc., a family-owned retail flower shop. James M. DelPrince is a Horticulture Specialist with the Mississippi State University Extension Service. Jim received his doctoral degree in Agricultural and Extension Education from Mississippi State University, and a Master of Science degree in Agricultural Education and a Bachelor of Science degree in Horticulture from The Ohio State University. A Laureate member of the American Institute of Floral Designers, Jim has authored and coauthored several books, including Interior Plantscaping: Principles and Practices, A Centennial History of the American Florist, and The AIFD Guide to Floral Design. He is also the author of multiple extension publications, trade press, and scholarly journal articles.

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