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OverviewThis market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. Full Product DetailsAuthor: Alan TappPublisher: Pearson Education UK Imprint: Pearson Education UK ISBN: 9786610601257ISBN 10: 6610601259 Pages: 505 Publication Date: 01 January 2005 Format: Electronic book text Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |