Overview

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries—business, retail, software, manufacturing, the media—any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing—advertising, copy writing, social media, branding—are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service. Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including: Advertising Management Behavioral Economics Brand Management Buyer Behavior Corporate Sponsorships Crowdfunding Effective Media Coverage Entrepreneurial Marketing Internet Marketing Strategies Marketing Methods Multimedia Product Placement New Product Management Price Analysis Principles of Retailing Product Life Cycle Promotional Policies Public Relations Social Media & Business Sustainable Competitive Advantage Principles of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.

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9781682175996

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