Overview

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know. Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business. Over 100 easy-to-understand entries outline the basics of: Innovation Leadership Investment Valuation Launching New Ventures through Technology Leadership & Motivation Lean Manufacturing Logistics Management Managing the Process of Innovation Marketing Strategy Mergers & Acquisitions Negotiations Networking New Ventures & the Law New Product Management Patents Pricing Strategies Principles of Advertising Product Life Cycle Risk Analysis Scenario Planning Social Entrepreneurship Team Management Technological Innovation An understanding of the essentials of entrepreneurship is important for anyone who is considering creating a new product, delivering a new type of service, those who want to start their own business, or even those who have just started developing their new idea.

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9781682176016

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