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OverviewUnlock the world of marketing with Principles of Marketing - Undergraduate Guide Book. Covering 12 chapters, this guide takes students through marketing concepts, consumer behavior, research, branding, pricing, distribution, promotion, digital strategies, and ethical considerations. Written for clarity and practical application, it empowers undergraduate learners to understand markets, anticipate trends, and create impactful strategies that connect with consumers in today's dynamic business environment. Full Product DetailsAuthor: Eshetu Tefera BekelePublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.095kg ISBN: 9786209112744ISBN 10: 6209112749 Pages: 60 Publication Date: 27 October 2025 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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