Overview

A landmark comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior. The Updated Edition brings forward the author’s research on this topic since the original volume was published in 1990 with an extensive new Introduction.

Full Product Details

Author:   Conrad Phillip Kottak ,  Roberto DaMatta
Publisher:   Left Coast Press Inc
Imprint:   Left Coast Press Inc
Edition:   Updated ed
Dimensions:   Width: 16.50cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.530kg
ISBN:  

9781598743692

ISBN 10:   1598743694
Pages:   283
Publication Date:   15 December 2009
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

partOne Television and Culture; chapterOne Television and Cultural Behavior; chapterTwo Studying Television; partTwo The National Level; chapterThree Censors and Gatekeepers; chapterFour Telenovelas, Mass Culture, and National Identity; chapterFive Cultural Contrasts in Prime-Time Society; chapterSix Competition, Achievement, and Information; chapterSeven What's News: Crime, Violence, and the Stranger; partThree The Local Level; chapterEight The Field Sites; chapterNine Television's Social Impact; chapterTen Television's Impact on Attitudes, Fears, Values, Images, and Consumerism; chapterEleven Festivals, Celebrations, and Gift-Giving; chapterTwelve Television and Modern Life; Chapter 13 Epilogue: Stage V '“ The Couch Potato Strikes Back;

Reviews

The reader will appreciate Prime-Time Society, which is written in a clear style...[it] commands attention because, for the first time it discusses a series of question that are fundamental to television and to modern society. From the Foreword by Roberto DaMatta, University of Notre Dame

The reader will appreciate Prime-Time Society, which is written in a clear style.[it] commands attention because, for the first time it discusses a series of question that are fundamental to television and to modern society. -From the Foreword by Roberto DaMatta, University of Notre Dame An extremely interesting and ambitious research project..Kottak is correct in concluding that no serious study of modern society can ignore the long-term effects of television. - American Anthropologist

Author Information

Conrad Kottak (Ph.D., Columbia University) joined the faculty of the University of Michigan in 1968, where he is currently Professor of Anthropology and a Faculty Associate of the Institute for Social Research. Professor Kottak's interests include ecology and state formation, national and international culture, the mass media, social change, and economic development. He has done fieldwork in Africa, Brazil and the United States. Kottak is author of several leading anthropology textbooks as well as his professional work.

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