Pricing in Business
Author:   Douglas Hague
Publisher:   Taylor & Francis Inc
Volume:   23
ISBN:  

9780815370451


Pages:   338
Publication Date:   12 November 2019
Format:   Paperback
Availability:   In Print   Availability explained
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Pricing in Business


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Overview

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Full Product Details

Author:   Douglas Hague
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Volume:   23
Weight:   1.100kg
ISBN:  

9780815370451


ISBN 10:   0815370458
Pages:   338
Publication Date:   12 November 2019
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. Recommendations

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Douglas Hague

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