Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally
Author:   Stephan Sunn
Publisher:   Independently Published
ISBN:  

9798328878418


Pages:   48
Publication Date:   19 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally


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Overview

"This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores ""value stacking"" to price each element based on its impact. Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals."

Full Product Details

Author:   Stephan Sunn
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 0.30cm , Length: 22.90cm
Weight:   0.077kg
ISBN:  

9798328878418


Pages:   48
Publication Date:   19 June 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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