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9781851688296

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“ Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean.” — Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics “A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics.” —Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions  “Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions.” —Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness  “The psycholog

Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. Business Week Bright analysis of the psychology of pricing ... readable and revealing. Kirkus Reviews Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse. The Times Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse. The Times Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. Business Week All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them. The Big Issue [The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5 BBC Focus [The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5 BBC Focus

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William Poundstone is the author of more than ten bestselling non-fiction books. He has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world.

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