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9781910695043

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'Dan Fox makes a very good case for a re-evaluation of the word pretentious . The desire to be more than we are shouldn't be belittled. Meticulously researched, persuasively argued - where would we be as a culture if no-one was prepared to risk coming across as pretentious? Absolument nowhere, darling - that's where.' - Jarvis Cocker 'Pretentiousness: Why It Matters is more than a smartly counterintuitive encomium: it's a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.' - Tom McCarthy, author of Satin Island 'Dan Fox's book celebrates the art in artifice, the let's pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life. Exhaustively researched and passionately written, recognizing those who audaciously pretend to beauty beyond their present means, Pretentiousness is a deeply optimistic and affirming book.' - Chris Kraus, author of I Love Dick

'Pretentiousness: Why it Matters is more than a smartly counterintuitive encomium: it's a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism.' - Tom McCarthy, author of Satin Island

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Dan Fox is co-editor offriezeand is based in New York.

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