Prêt-à-Porter, Paris and Women: A Cultural Study of French Readymade Fashion, 1945-68

Author:   Alexis Romano (Independent Scholar, USA)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781350126190


Pages:   264
Publication Date:   16 June 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Prêt-à-Porter, Paris and Women: A Cultural Study of French Readymade Fashion, 1945-68


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Author:   Alexis Romano (Independent Scholar, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
ISBN:  

9781350126190


ISBN 10:   1350126195
Pages:   264
Publication Date:   16 June 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

List of Illustrations 1. Introduction 2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-1968 3. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates 4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women 5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images 6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space 7. Conclusion Notes Bibliography Index

Reviews

This carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity. * Agnes Rocamora, London College of Fashion, University of the Arts London, UK * This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Pret a Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society. * Geraldine-Julie Sommier, Chloe Archive director, Paris, France * Pret-a-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women's magazines and the city of Paris, and by interpreting fashion's representations through the lens of political theory the author also makes an important contribution to methodology. * Francesca Berry, University of Birmingham, UK *


Author Information

Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met’s Costume Institute.

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