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9781138202375

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Jennifer Hopper's investigation of the Obama Administration's efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda. -Diane J. Heith, St. John's University Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama's herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on Between Two Ferns, this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy. -Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA ... this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda. -Raymond Tatalovich, Congress & the Presidency Jennifer Hopper's investigation of the Obama Administration's efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda. -Diane J. Heith, St. John's University Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama's herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on Between Two Ferns, this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy. -Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA ... this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda. -Raymond Tatalovich, Congress & the Presidency

Jennifer Hopper's investigation of the Obama Administration's efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda. - Diane J. Heith, St. John's University P residential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama's herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on Between Two Ferns, this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy. - Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA

"""Jennifer Hopper’s investigation of the Obama Administration’s efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda.""—Diane J. Heith, St. John's University ""Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama’s herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on ""Between Two Ferns,"" this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy.""—Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA ""… this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda.""—Raymond Tatalovich, Congress & the Presidency ""Jennifer Hopper’s investigation of the Obama Administration’s efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda.""—Diane J. Heith, St. John's University ""Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama’s herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on ""Between Two Ferns,"" this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy.""—Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA ""… this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda.""—Raymond Tatalovich, Congress & the Presidency"

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Jennifer Rose Hopper is Assistant Professor of Political Science at Southern Connecticut State University, where she specializes in the American presidency, mass media, and political communication. Professor Hopper teaches courses on U.S. national political institutions, including Congress, the presidency, and the news media, as well as courses focused on the broader political environment and studying political parties, interest groups, social movements, and public policy.

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