Overview

Focuses on strategies for solving communication problems in presidential campaigns.

Full Product Details

Author:   Kathleen E. Kendall ,  Kathleen E. Kendall
Publisher:   State University of New York Press
Imprint:   State University of New York Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.445kg
ISBN:  

9780791426821

ISBN 10:   0791426823
Pages:   319
Publication Date:   10 August 1995
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

"Preface Acknowledgments 1. The Problem of Beginnings in New Hampshire: Control over the Play Kathleen E. Kendall 2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage Joshua Meyrowitz 3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions Jimmie D. Trent and Judith S. Trent 4. Looking for ""The Vision Thing"": The Rhetoric of Leadership in the 1992 Presidential Election Ronald F. Wendt and Gail T. Fairhurst 5. The Battle of Issues and Images: Establishing Interpretive Dominance Mary E. Stuckey and Frederick J. Antczak 6. The Debate Challenge: Candidate Strategies in the New Media Age Diana Owen 7. The Question of a Return to Basic American Values: ""My Mother and Winston Churchill"" in the Heroic Narratives of Ross Perot's Infomercials Montague Kern 8. Political Advertising: Strategies for Influence Marilyn S. Roberts 9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign Richard B. Gregg 10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns Suzanne M. Daughton 11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls Sandra Bauman and Susan Herbst 12. Presidential Endings: Conceding Defeat Paul E. Corcoran 13. Conclusions: The Struggle for Interpretive Dominance Craig Allen Smith Contributors Index"

Reviews

"""This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it."" - Craig Allen Smith, The University of North Carolina, Greensboro"

This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it. - Craig Allen Smith, The University of North Carolina, Greensboro

Author Information

Kathleen E. Kendall is Associate Professor of Communication at the University at Albany, State University of New York.

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