Overview

Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and then medicalized the modern home several decades later.

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9781283542029

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After reading Prescription TV , you'll never watch ads for Viagra--or any other prescription drug--in the same way again. Joy V. Fuqua navigates the historical, material, and cultural dimensions of television's role in cultivating the modern consumer-patient. She demonstrates how television is implicated in professional and colloquial discourses of health, medicine, and consumer agency, and how it has reconfigured ideas about medical and therapeutic space in the hospital and the home. --Mimi White, author of Tele-Advising: Therapeutic Discourse in American Television

Author Information

Joy V. Fuqua is Assistant Professor of Media Studies at Queens College, City University of New York.

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