Overview

""Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you're ready-andespecially if you're new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign's challenge."" --Clara Miller, president, Nonprofit Finance Fund In this hands-on workbook, fund raising expert Marilyn Bancel showsyou how to prepare your organization to embark on a successfulcapital campaign, detailing each step that must be taken before thelaunch. Preparing Your Capital Campaign--part of the Excellence in FundRaising Workbook Series--breaks down the preparation stage intopractical, manageable parts, outlining in straightforward languagesuch essentials as creating a campaign timetable, setting up thecampaign committee, determining a campaign goal, and getting thewhole organization ready for a fund raising drive. Packed withuseful resources, this nuts-and-bolts workbook includes a campaignskills checklist, strategies for estimating fund raising costs, asample campaign budget, and a list of Web sites tailored to thespecific needs of fund raisers. If you are brand-new to fund raising, the book offers a conciseintroductory chapter that lays out the basics and answers the keyquestions about capital campaigns. More experienced fund raiserswill benefit from a wealth of reminders for avoiding commonmistakes and a framework for staying focused on the factors thatare most important for success. Preparing Your Capital Campaignwill show you how to make the most of this critical fund raisingstrategy.

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9780787952471

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Reviews

Marilyn Bancel has written a highly accessible, readable guide to a very complex process, which is no mean feat. Even if you have been through a capital campaign before and think you're ready-and especially if you're new to the capital campaign process-read it! Preparing Your Capital Campaign provides valuable insights and practical planning tools that will bolster your capacity to take on a campaign's challenge. (Clara Miller, president, Nonprofit Finance Fund) This handy guide is chock full of useful information ready-made for immediate application. I will heartily recommAnd it to all my clients as a valuable resource that will expedite their learning curve. (Leo P. Arnoult, president, Arnoult & Associates Inc., board member, the American Association of Fund-Raising Counsel, and secretary, AAFRC's Trust for Philanthropy) A boon to anyone considering a capital campaign. Bancel expertly transforms a complicated process into an easy-to-understand step-by-step model for success. The reader is gently but firmly guided to look deeply into the organization's strengths, weaknesses, and overall readiness for the exciting challenges of planning a capital campaign. (Barbara Burgess, executive director, MidPeninsula HomeCare and Hospice Services, Mountain View, California)

Marilyn Bancel has written a highly accessible, readable guide to a very complex process, which is no mean feat. Even if you have been through a capital campaign before and think you're ready-and especially if you're new to the capital campaign process-read it! Preparing Your Capital Campaign provides valuable insights and practical planning tools that will bolster your capacity to take on a campaign's challenge. (Clara Miller, president, Nonprofit Finance Fund) This handy guide is chock full of useful information ready-made for immediate application. I will heartily recommAnd it to all my clients as a valuable resource that will expedite their learning curve. (Leo P. Arnoult, president, Arnoult & Associates Inc., board member, the American Association of Fund-Raising Counsel, and secretary, AAFRC's Trust for Philanthropy) A boon to anyone considering a capital campaign. Bancel expertly transforms a complicated process into an easy-to-understand step-by-step model for success. The reader is gently but firmly guided to look deeply into the organization's strengths, weaknesses, and overall readiness for the exciting challenges of planning a capital campaign. (Barbara Burgess, executive director, MidPeninsula HomeCare and Hospice Services, Mountain View, California)

Marilyn Bancel has written a highly accessible, readable guide to a very complex process, which is no mean feat. Even if you have been through a capital campaign before and think you're ready-and especially if you're new to the capital campaign process-read it! Preparing Your Capital Campaign provides valuable insights and practical planning tools that will bolster your capacity to take on a campaign's challenge. (Clara Miller, president, Nonprofit Finance Fund) <br> This handy guide is chock full of useful information ready-made for immediate application. I will heartily recommAnd it to all my clients as a valuable resource that will expedite their learning curve. (Leo P. Arnoult, president, Arnoult & Associates Inc., board member, the American Association of Fund-Raising Counsel, and secretary, AAFRC's Trust for Philanthropy) <br> A boon to anyone considering a capital campaign. Bancel expertly transforms a complicated process into an easy-to-understand step-by-step mode

Author Information

MARILYN BANCEL, CFRE, is vice president of the Oram Group, Inc., a national fund raising and nonprofit consulting firm serving philanthropic organizations since 1940. In addition to consulting, she is adjunct professor at the University of San Francisco's Institute of Nonprofit Management, where she teaches Capital Campaigns and Major Gifts. She frequently conducts fundraising seminars and conference workshops, and is the recipient of the Hank Rosso Outstanding Fundraising Executive Award, 2002.

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