Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Author:   �mer Artun ,  Tim Andres Pabon ,  Dominique Levin ,  Timothy Andr�s Pabon
Publisher:   Gildan Media Corporation
ISBN:  

9798200598618


Publication Date:   01 July 2017
Format:   Audio  Audio Format
Availability:   Available To Order   Availability explained
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Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data


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Author:   �mer Artun ,  Tim Andres Pabon ,  Dominique Levin ,  Timothy Andr�s Pabon
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
ISBN:  

9798200598618


Publication Date:   01 July 2017
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Omer Artun, CEO and Founder of AgilOne, holds a PhD in computational neuroscience and physics from Brown University where he studied under Nobel Laureate Physicist, Leon Cooper, on pattern recognition, data mining and complex systems modeling at the Institute for Brain and Neural Systems. He served as an Adjunct Professor of Marketing at NYU Stern School of Business where he taught on data-driven marketing and relationship marketing. Previously, Omer was a consultant with McKinsey & Company, where he specialized in analytical areas such as pricing, direct marketing and customer segmentation. He was also a VP of strategic marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products, and a marketing executive at Best Buy. It was his work as a data-driven marketer that led to the founding of AgilOne, where he aims to empower people through machine learning-starting with marketers. Dominique Levin is a long-time business and consumer marketing executive and an early adopter of data-driven marketing. Before building the marketing efforts of numerous startups, often from the ground up, she was an executive at Philips Consumer Electronics and Nippon Telegraph and Telephone. She's lived and worked on four continents, and when not at work plays ice-hockey or hits the road sightseeing with her husband and three kids. Timothy Andr�s Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.

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