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Author:   Barrie Gunter
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2018 ed.
Weight:   0.493kg
ISBN:  

9783319718026

ISBN 10:   3319718029
Pages:   270
Publication Date:   01 March 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. How Popular is Movie Going?.- 2. Are the Most Expensive Movies the Most Successful?.- 3. Is Studio Size Important to Box Office Performance?.- 4. What about Distribution, Exhibition and Timing Factors?.- 5. Does Marketing and Promotion Create Box Office Success?.- 6. Are Some Genres More Profitable Than Others?.- 7. Does Sex, Horror and Violence Sell Movies?.- 8. What is the Impact of Regulatory Classification?.- 9. How Important is the Screenplay to Box Office Performance?.- 10. Why Are Sequels So Popular in Hollywood?.- 11. How Significant is Star Power?.- 12. Do Awards Make a Difference?.- 13. What is the Role of Critics’ Reviews?.- 14. How Important Is It to Get Movie-Goers On-side?.- 15. Is There a Formula for Success?

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Author Information

Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He has published nearly 70 books and over 300 other publications on media, marketing and psychology topics.  

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